Parsons Band Cutter and Self Feeder Company was the beginning of the
maytag appliances business and produced farm equipment. This came about
in 1893 when Frederick Maytag along with both his sisters husbands went
into business with farm implement designer George Parsons after
settling in Iowa. Together by 1904 they built the company into the
largest thresher brake lining manufacturers
and feeder machine manufacturer in the world by introducing safety
features into their designs as farm accidents were very common. The most
famous farming machines of the time such as the Ruth, Success Corn
Husker and shredder were al invented by this company.
The pastime
washing machine was introduced in 1907 mainly at first just to give
more work at certain periods as the farming implement trade was seasonal
and was a wooden hand operated device with an option for wind or
tractor power to be utilised through a pulley. These proved popular and
an electric powered version was introduced in 1911 followed by a
production in 1915 of a small generator to power washers in rural areas.
By 1920 maytag was a large company with its own name producing
household appliances and making the only aluminium washer tub that
proved far superior to the wooden version. The company developed new
techniques such as the vaned agitator and started making other
appliances such as irons and in 1925 was recognised on the new york
stock exchange.
Maytag continued to grow under the direction of
Frederick's son Elmer even making profits during the depression, Elmer
passed away in 1940 and his son Frederick took charge at a young age of
only 29 years. During the second world war washing machine production
stopped and the company designed and made products for aircraft such as
the Super Fortress, Flying Fortress, Marauder, and the Mustang plus
others. After the war washing machine production was started again with
another plant for automatic machines also being opened in 1948. Although
military equipment was produced again during the korean war this time
it was done without the household appliances production being halted.
Expansion
and the introduction of new products such as automatic dryers, coin
slide laundry machines for commercial use, dishwashers, stoves and
fridges continued with Maytag a well established household name. A
series of television commercials was begun in 1954 with the well known
Maytag Repairman appearing for the first time in 1967 played originally
by Jesse White and continued through the decades to follow as the main
advertising character for Maytag.
Starting in the early eighties
companies were continually being sold and merged with maytag acquiring a
few along the way until in march 2006 the whirlpool corporation
acquired maytag. This did not spell the end of maytag's machine
production as both brands are still producing separate ranges of
appliances under their original names its simply that the owners of the
companies are the same. A full range of front and top loading washing
machines and dryers are still available from maytag with the Neptune and
centennial ranges very popular. These can be bought as matching pairs
or combined washer dryer units. The vertical stack style machines are
also still in production and there are no plans to stop producing any of
maytags household appliances so spares and repairs will not be a
problem.
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